Music Business Education

“As an original and current member of the Pittsburgh-based rock band The Clarks, I’ve earned a trial by fire education in the music business.  I love to talk about my thirty-plus years in the industry and to share my knowledge and experiences.

Choose from one of the seminars below or suggest a topic.  Either way I deliver insider expertise and real life stories about the music industry. For inquiries, booking and additional information please call or e-mail me. Thanks for your interest!”

                                                                                                                                                                                                                                  -Greg Joseph

Songwriting and the Creative Process
Storytellers Lounge – Hands on writing sessions to help you turn great ideas into memorable songs.
Intro to Songwriting – Discussion about the songwriting process.

The Music Industry—Overview
Rock Band 101 – What you need to know to run a band business.
The Good, the Bad and the Ugly – The ins and outs of dealing with record companies.
The Clarks’ successful business model and team.

Artist Management and Booking
Behind the Scenes: The business of music.
Agent of Change: Finding a booking agent to take your band to the next level.
Flying Solo: Expert advice on booking your own shows.

Life on the Road: What it’s really like to tour.
The Big Stage and Everywhere Else: The dynamics of music venues.

What is Music Publishing? How do you monetize your music?

Music Distribution, Marketing and Merchandise
The New World of Music: The internet has changed the music business.
Building a Band Machine: Techniques for promoting your band and building a following.


-Member of The Clarks since 1986
-Adjunct Professor-Point Park University, Pittsburgh, PA -Current
-Board of Directors-WYEP-FM Pittsburgh, PA 
-Board of Directors-Hampton Community Library
-Distinguished Alumni Selection Committee-Indiana University           of  Pennsylvania -Current                                                               -2011 North Allegheny Athletic Hall of Fame Honoree                   -Featured in 2008 Book Pittsburgh Born, Pittsburgh Bred:                   500 of the More Famous People Who Have Called                           Pittsburgh Home
-Solo CD American Diary released May 2006
-2005 Clarks Benefit Concert for recording studio at IUP, now              named in honor of the band
-2004 Distinguished Alumni-Indiana University of Pennsylvania
-Pittsburgh Post Gazette’s Top 50 Cultural Forces List for 2003               and 2006
-USA Today interview regarding Night Club Safety
-Rolling Rock Beer Sponsorship
-Gretsch Guitars Artist Product Endorser

Guest Lecturer/Seminars
Dewey Beach Music Conference, Duquesne University’s Guitar School, University of Pittsburgh-Marketing Department, St Francis of Loretto, PA,
Point Park University-SAEM, Bethany College-Liberal Arts Program, Westmoreland County Community College, Carlynton High School, West Mifflin High School, Pine-Richland High School, North Allegheny High School, Montour High School, Keystone Oaks High School, Upper St Clair High School, Steel Valley High School, The Future Is Mine Student Leadership Conference, Future Business Leaders of America Conference, Hampton Township Library Songwriting Workshop, WYEP-FM Songwriters Workshop, Calliope-The Pittsburgh Folk Music Society